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Because happy girls are the prettiest.

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Karen Elson

Jugendwahn? Das war mal, denn jetzt setzen die Beauty-Brands vor allem auf Frauen im besten Alter. Die Gründe dafür gibt es auf sonrisa zum Nachlesen, wo dieser Trend übrigens auf grosse Begeisterung stösst!

Beauty

Die neuen Darlings der Beauty-Branche sind, schön, happy – und im besten Alter

29. April 2020

katrincroth

Beauty editor 💌 Founder sonrisa.ch ✨ Model @bibamodelmanagement ⚡ Coffee first, Chaos second ☕ Dramaqueen with ♏ energy, book hoarder 📚

Chanel’s new Holiday Collection is not just make Chanel’s new Holiday Collection is not just makeup, it’s a lifestyle upgrade. Keep calm and swipe wisely. 

✨

@chanel.beauty 
#CHANELMakeUp
#CHANELWinterconstellation 
#CHANELHoliday
#BeautyIsMyBusiness #BeautyEditor #LuxuryBeauty #MakeupLover #GlowSeason #FestiveBeauty #BeautyInspo #LuminousSkin #SwissBeauty
No one sees it, but I feel it. @intensifyme_europe No one sees it, but I feel it. @intensifyme_europe lingerie gives me an invisible confidence boost that lasts all day, reminding me that comfort, beauty, and empowerment can exist all at once.

✨

#lingerie #ethicalfashion #empowerment #brazilian #sustainablefashion #selfcare #feelingempowered #wearitforyourself #selfworth #slowfashion #intensifyme #femalebusinessowner #girlboss
Behind the scenes: transformation and growth, here Behind the scenes: transformation and growth, here on the feed: some unposted highlights of an amazing month. 

1. One of these press events that set the bar really high for others.
2. Pilates era ongoing, grip sick collection thriving.
3. Real power lives in the applause we give each other.
4. It’s hard to wow a beauty editor, but this new brand did it.
5. Still can’t believe that I finally got to geek out about books on a real podcast.
6. Colorful reminder that the season of cozy isn’t so bad after all. 
7. Yes, another workout pics, yes, it’s part of my self care, no, I won’t stop. 
8. They had me at smiley face. 
9. Got this personalized diary just in time bc my gratitude list never ends.
10. True story.
11. This is where you get treatments that pay attention to you instead of forcing a template.
12. My first Japanese manicure was a hit.
13. Feeling like a human marshmallow in my new, super cozy pink lounge set.
14. Epic press seeding for a Basel event series every lover of a great party should know about.
15	Selfie proof that some humans make you want to be better. 
	16	Duran Duran live and suddenly I’m a teenager again, dancing like nobody’s watching.
17. Standing next to the genius who is usually the one making everyone else shine so it’s only fair he gets a moment too for his talent and heart.
18. Life turned a page and this new chapter is bringing a kind of joy I didn’t see coming.
19. Caught in the act at a press event with one of my all-time favorite Swiss Brands.
20. Brunch lovers, I found your next obsession and you’re getting the insider tip before anyone else (you’re welcome)

#monthlyreview #fallvibes #BeautyIsMyBusiness #WhatBeautyEditorsReallyUse #girlpower #pressevent #workout #selflovejourney #innerpeace #glowupjourney #selfworth #halloween #pumkinseason #relatable #bereal #DuranDuran #model #modellifestyle #madetobeprepared #deluxebrunch #japanesemanicure #ivdrip #happyvibes #gratitude #StreetFit #ThatGirlEnergy #ClubEtam #workout #fitnessinspiration #BaselStyle
Hi lovelies. Here are new tips to read, listen and Hi lovelies. Here are new tips to read, listen and watch for cosy moments at home.

Pics by dear @anaisindra, skirt is from @intensifyme_europe . 

📚 Hello Beautiful by by US writer @annapolitano follows William Waters, who has grown up in a silent, loveless home until he meets Julia Padavano and her three sisters. Suddenly he is part of a family full of chaos, love, and fierce sibling bonds. When William’s painful past resurfaces, it threatens not only his future with Julia but the sisters’ unshakeable loyalty and love.
➡️ This is for you if you love stories about messy, real families, the power of sibling love, and books that make you laugh, cry, and grab a tissue in the most inconvenient moments.

🎧 Bella Freud’s podcast @fashionneurosis_bellafreud explores how fashion reflects identity, pride, and vulnerability through intimate conversations with prominent friends, including a standout episode with Beth Ditto. Each episode blends humor, insight, and personal stories to show how closely clothing and self-perception are connected.
➡️ Tune in to Fashion Neurosis for entertaining and thought-provoking conversations that make you see fashion – and yourself – in a whole new way.

📺 @victoricabeckham has long been one of the most scrutinized celebrities, rarely able to share her side of the story. The Netflix mini-series „Victoria Beckham“ lets her do just that, offering candid insights into her struggles with perfectionism, self-doubt, eating disorders, and the relentless pressure to prove herself.
➡️ A must-watch for anyone fascinated by resilience, ambition, and the woman behind the iconic public image, this docu-series blends honesty, British humor, and intimate family moments into a compelling portrait of strength and perseverance. 

#goodreads #reading #tvtipp #podcast #sonrisabeautyblog #mystyle #styleinspo #laceskirt #lace #outfittoday #streetstyle #vintage #fendibag #fendibaguette #designerbag #dazzcam #fallvibes #falloutfit #cleangirlaesthetic #pinterestinspired #skirt #lingerie
Finally got the pictures from my shoot with @tal.h Finally got the pictures from my shoot with @tal.hautpflege and I’m so happy to share them over the next weeks. Every time I see photos from my work as a model, it’s still a little pinch me moment. I started in this job only recently, thinking it was all about being an outstanding beauty. Today I know it’s about so much more — about showing that it’s never too late to start something new and that “normal” has its place in beauty, too.

Thanks at @itsmarinasummer for being such a wonderful partner in crime ✨

💄 by @marina_makeup_zurich 
📷 by @michihauser 
📍 @yard.ch 

#grateful #modelstyle #modeling #photoshoot #talskincare #modelo #gratitude #manifestation #photographer #photography #modelphoto #beigeaesthetics #interior #manifesting #
✨ Beauty and wellbeing alert: Win a three month ✨ Beauty and wellbeing alert: Win a three month supply of either the new Beauty Collagen or the Anti Ageing Formula by @formetta and give your skin some serious love (or your friends, if you are feeling generous).

I had a chance to try both and can confirm: impressive doesn’t even start to cover it. Now it is your turn to join the glow club.

How to enter:
1️⃣ Follow me @katrincroth (optional @formetta for bonus beauty inspiration ✨)
2️⃣ Like this post and sprinkle some love on my recent ones 💌
3️⃣ Comment below: Which product would make your vanity shine — Beauty Collagen or Anti Ageing Formula?
4️⃣ Double your luck: also comment on the matching post on sonrisa.ch

💫 Share with friends if you are feeling extra generous — karma points guaranteed!

Conditions:

➡️Open to participants 18+ with residence in Switzerland

➡️Giveaway closes 14.11.2025

➡️Winners chosen at random and notified via DM from this account

➡️Participant data will only be used to administer the giveaway

➡️Organizer is not responsible for technical issues, lost entries, or shipping delays

➡️No cash payout possible

➡️Legal process excluded

➡️This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram 

#formetta #glow #glowing #longevity #supplements #scientificproven
Throwback to an evening that had it all: stunning Throwback to an evening that had it all: stunning location, delicious food, and company that made me forget my usual small-talk panic. 

@formetta launched two exciting (and as always scientific backed up) supplement novelties for the glow within and I cannot wait to share the details with you on sonrisa soon! 

Spoiler: there will be a giveaway, so your FOMO can become joy.

📷 of me by @nicolasstajic , videos by @akuavi_ 

#formetta #superiorcollagen #formettacollagen #dressedup #pressevent #chanelbag #lamarel #glamnight #supplements #supplementsthatwork #interior #glowing #glowingskin #glowfromwithin #longevity #scientificproven #beautiywithin #whatbeautyeditorsreallyuse #collagenbanking #beautyhacks #brunette #bobhairstyles #styleinspo ad
Reformer Pilates looks so graceful on Instagram, b Reformer Pilates looks so graceful on Instagram, but in real life it is me shaking, sweating and trying not to catapult off the carriage – my face during class could probably power its own meme library. 

What really helps me keep going is having the right support before and afterwards with a special mix of supplements that give me energy, help with recovery, and yes, even add a little glow when the studio mirrors are brutally honest.

I get mine from @iherb aka the place I’ve trusted for years whenever I needed health and wellness essentials. 

If you want to try it yourself, you can use my code BJZ8945 for a little treat at checkout. 

Because sometimes strength needs a push, and sometimes it needs a discount (in this case: 15 precent off your first order).

#iherb #iherbswitzerland #supplements #active #activelifestyle #supplementing #pilates #exercise #fitspo #fitlife #reformerpi̇lates #workoutsforwomen #thatgirl #balance #creatine #workoutmotivation #vitamins #wellness #supplementsforwomen 
AD
Scorpio season has officially entered the chat: In Scorpio season has officially entered the chat: Intense, passionate, a little mysterious and, yes, my favorite time of the year. 

Fellow Scorpios, shall we make it a good one?

♏️

Pics by wonderful @shazna_ilham 

#scorpioenergy #astrology #mystery #strongenergy #thriving #newprojectscomingup #growing #fall #fallvibes #hermesbag #hermeskelly #vintagehermes #oldmoneystyle #grateful #jeansgirl #parisienne #plushies #timelessfashion #framejeans #classicfit #happy #goodenergy #falloutfit #styleinspo
Prepare to be mesmerized: The Yayoi Kusama exhibit Prepare to be mesmerized: The Yayoi Kusama exhibition at @fondationbeyeler is impossible to leave without a smile and far too many selfies on the camera roll... Make sure to go there soon. 

Ps: important message on the last slide ❣️

#FondationBeyeler #BeyelerKusama #YayoiKusama #Kusama #Art #streetstyleinspo #happymood #familyiseverything #museum #fashionmood #effortlesschic #fashionvibes #styleinspo #trendalert #minimalstyle #Baselcity #visitbasel #RenzoPiano #fashiondaily #aestheticoutfit #viraloutfit #artlover #pinterestaesthetic #instagood #fyp #microinfluencermarketing #classicoutfit #visitBasel #modernarchitecture #fallvibes
After countless beauty events over the past 20 yea After countless beauty events over the past 20 years, it takes a special one to stand out — and this  @keunech moment absolutely did. A perfect 10/10 (and extra points to the one behind the lens!).

🎥 @veronikavideo_ 

#Keune #KeuneHaircosmetics #BeautyEvent #PressEvent #KeuneSwitzerland #BeautyEditor #Basel #BaselBeauty #HaircareInnovation #ProfessionalHaircare #HairGoals #BeautyCommunity #HairProfessionals #BeautyInsider #EventRecap #BeautyInspiration #EditorLife #BehindTheLens #LuxuryHaircare #Hairstyling
I’ll never stop believing in the magic of magazi I’ll never stop believing in the magic of magazines.

#magazine #print #magazines #editor #writer #writersofinstagram #journalism #journalist #printmatters #monocle #monoclecafe #zurich #zurichseefeld #happyplace
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