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Beauty

Meet Julia Heim, Mit-Begründerin von becauseitsgood

8. Oktober 2020

katrincroth

Journalist, Event presenter & Beauty-Blogger | loves coffee, early morning runs, books, positive people, big smiles, vintage fashion and traveling

Believe it or not, but when I started to write abo $Believe it or not, but when I started to write about beauty almost two decades ago - boy, time is flying, right? –, there was the common understanding that sulfates, parabens, silicones, and other unpronounceable chemicals were the base for great hair. 🧪🧪 But with consumers becoming increasingly ingredient-conscious, more and more hair-care brands have been stepping up to create products that have an ingredient list one can actually read and which work as well! 🚿🧴 {Werbung:Ad} A good example of this trend is @wedo_act: a new brand which was co-developed with the scientists of the Wella Professionals from whom I got the these fun facts about the new kid on the eco ethical hair care block.🔬 🔬The journey of the brand was started by a small group of passionate beauty insiders who had the unique chance to start a new brand from scratch. 🌎 The people behind the brand want it to be as responsible and holistic as possible. They say they strive to achieve this by not only looking at composition and quality of ingredients but also by looking at packaging sustainability, animal welfare, and overall human impact. ♻️ All the products are vegan and cruelty-free with up to 50 percent less ingredients than average and with 100 percent recycable packaging. 🌊 To help fight ocean plastic, the brand promises to collect eight plastic bottles from the environment for one product bought. 💚 PS: In my bio you'll find the active link to @wedo_act and in today's stories I'm telling you what I've learned from the experts about the use of natural hair care products. 🧴 How about you, lovelies: Are you into eco ethical hair care as well? 💚 #TogetherWeDo #weDoers #VeganLifestyle #VeganBeauty #CleanBeauty #CrueltyFreeBeauty #VeganHaircare #NaturalHaircare #NaturalIngredients #SustainableBeauty$

Happy spring month. How was 2021 for you so far?
☀️
Pic by wonderful @jehonaabrashi: a super talented photographer and one of the persons who knows how to make me happy even if there are clouds in front of the sun.
💛
#newmonth #happyspring #spring #flowers #march #zurich #mystyle #fashion #flower #fresh #instafashion #mixology #ootd #photooftheday #style #stylegram #vintagefashion #positivevibes #goodvibes

💫 International Beauty-Giveaway 💫 💛 This

And one day we’ll be back! 🌴 🌵 🇺🇸 #

Good evening ladies and gentlemen, welcome on boar

When will there be an emoji for hoodies? 💕 And

Being a nice person means being nice to yourself,

Sunday... 🥐🥐🥐 #sunday #sundaze #happyday

When you're a regular visitor on sonrisa, you're f

Never forget, lovelies: Your direction is far more

Yay! Right now I’m on my way to meet three fabul

❤️💄💋 #happyvalentinesday #redlips #lipst

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